FISCAL 2011 TCLA BUDGET |
Fiscal 2010 |
|
Fiscal 2011 |
DATED: 5-13-10 |
|
|
|
A. MAGAZINES |
$275,404 |
|
$242,997 |
B. NEWSPAPERS |
$89,479 |
|
$84,974 |
C. TELEVISION-RADIO (Radio@$20K)(TV@$20K) |
$40,000 |
|
$0 |
C. (1) Internet Promotion Major Mkt Television Home Page/News/Weather Websites |
$135,000 |
|
$114,000 |
TOTALS |
$539,883 |
|
$441,971 |
|
|
|
|
D. SPECIAL EVENTS & FESTIVALS |
|
|
|
1. Canine Cannon Ball Event |
$0 |
|
$2,000 |
2. Charger Boat Owners Tournament |
$11,000 |
|
$0 |
3. Lake area Chamber Car Show |
$150 |
|
$100 |
4. Lake area Fire and Rescue Shootout last two weeks in August |
$2,000 |
|
$2,000 |
5. FLW Stren Series Bass Tournament |
$1,000 |
|
$5,000 |
6. Lake of the Ozarks Bike Fest September |
$5,000 |
|
$10,000 |
7. Bonk Hard Chill February |
$1,000 |
|
$0 |
8. Special Events Reserve |
$0 |
|
$20,000 |
9. OSS Super Boat Race |
$5,000 |
|
$0 |
10. Lake Holiday Light Park Nov/Dec |
$10,000 |
|
$10,000 |
11. City of Lake Ozark, Hot Summer Nt Cruises Strip |
$1,500 |
|
$2,000 |
12. Liverpool Legends Concert March |
$6,000 |
|
$2,000 |
13. Wakeboard Rail Jam |
|
|
$0 |
14. Toyota Tundra Bass Master Fishing Tournament 9/11-12, 2010 @ 12/10/09 Board Mtg |
|
|
$1,000 |
Total Special Events |
$42,650 |
|
$54,100 |
|
|
|
|
E. PUBLIC RELATIONS |
|
|
|
1. Monthly Retainer Beenders Marketing Group, includes hours, clipping service & other expenses |
$140,000 |
|
$141,650 |
2. Internal PR Position Expenses |
$3,000 |
|
$3,000 |
Total P.R. Direct Expenses (Line items E-1 through E-2) |
$143,000 |
|
$144,650 |
3. TCLA Newsletter Printing and Postage |
$0 |
|
$0 |
4. Outdoor Writers Sportsman's Challenge |
$0 |
|
$0 |
5. Outdoor Writer six stories plus reprints/Frazee visit |
$2,800 |
|
$3,600 |
6. Administrator PR Expenses-Travel |
$3,800 |
|
$3,800 |
Total Other P.R.(Line items E-3 through E-6) |
$6,600 |
|
$7,400 |
Total Public Relations |
$149,600 |
|
$152,050 |
|
|
|
|
F. FULFILLMENT |
|
|
|
1. 2009-2010 SPORT & TRAVEL SHOWS (13 Shows) |
$25,000 |
|
$22,000 |
Sport and travel shows, registration fees, lodging/meals/furniture rental/electric/travel |
|
|
|
2. Postage including Vacation Guide |
$100,000 |
|
$100,000 |
Total Fulfillment |
$125,000 |
|
$122,000 |
|
|
|
|
G. GROUP SALES |
|
|
|
1. Brochures & Sales Materials |
$1,500 |
|
$0 |
2. Lake Sales Office Expenses |
$26,220 |
|
$46,300 |
3. St. Louis Office Administration |
$28,675 |
|
$0 |
4. St. Louis and KC Advertising Support Contigency |
$0 |
|
$0 |
5. MSAE Annual Funfest sponsorship |
$3,000 |
|
$3,000 |
6. Convention/Group Unplanned tradeshows/conventions |
$0 |
|
$0 |
7. Logoed Promotional Give-aways Convention bags |
$4,000 |
|
$1,600 |
8. Group Reserve Line |
$0 |
|
$0 |
9. Midwest Meeting Magazine, $550 annual guide book |
$550 |
|
$550 |
10. Missouri Music Educators |
$12,000 |
|
$12,600 |
11. Missouri School Board (Includes $5,000 transportation expense) |
$20,000 |
|
$20,000 |
12. Group Transportation/Shuttle Reserve |
$5,000 |
|
$5,500 |
13. Missouri Meetings and Events Magazine, 4 insertions, Spring/Summer/Fall/Winter |
$13,000 |
|
$13,000 |
14. Missouri Council of Administrators of Special Education 08, 09,& 2010 |
$2,500 |
|
$2,500 |
15. MO Assn of School Business Officials (Resort at Port Arrowhead) |
$5,000 |
|
$5,000 |
Total Group Sales |
$121,445 |
|
$110,050 |
|
|
|
|
H. OPERATIONAL EXPENSES |
|
|
|
1. CVB/TCLA Joint Operational Expenses |
$273,500 |
|
$273,500 |
2. TCLA Liability and Officers Insurance |
$24,500 |
|
$24,500 |
3. TCLA Telephone |
$2,690 |
|
$3,500 |
Total CVB Admin/Other |
$300,690 |
|
$301,500 |
|
|
|
|
I. PROFESSIONAL SERVICES - RESEARCH |
|
|
|
1. Legal Expense |
$3,000 |
|
$25,000 |
2. Accounting Expense - Payroll/Audit/Meetings/Additional Services |
$24,500 |
|
$24,500 |
3. Jerry Henry Conversion Study (Cooperative Marketing Application Fiscal 2011) |
|
|
$8,250 |
Total Professional Services |
$27,500 |
|
$57,750 |
|
|
|
|
J. GOLF COUNCIL |
|
|
|
1. TCLA member pages annual Golf Guides and golf media fam trip |
$0 |
|
$0 |
Total Golf Council |
$0 |
|
$0 |
|
|
|
|
K. LEGISLATIVE |
|
|
|
1. Lobbyist at $2,000/mo |
$24,000 |
|
$24,000 |
2. Legislative Ice Cream Social |
$3,000 |
|
$3,000 |
3. Lake Area Chamber Meet Your Legislators |
$600 |
|
$300 |
4. Missouri Hotel & Lodging Association 5,600 rooms times 70 cents (Calendar yr 2010) |
$3,920 |
|
$3,920 |
Total Legislative |
$31,520 |
|
$31,220 |
|
|
|
|
L. PAYROLL/BENEFITS |
|
|
|
1. TCLA Employee payroll, taxes and benefits |
$295,000 |
|
$256,757 |
2. TCLA Employee Health Insurance |
$13,000 |
|
$16,130 |
Total Payroll & Benefits |
$308,000 |
|
$272,887 |
|
|
|
|
M. FUNLAKE.COM INTERNET PROMOTION |
$17,000 |
|
|
1. Move C2 On-Line Vacation Guide/wowget/Interactive Calendar |
|
|
$13,567 |
2. Search Engine Optimization-Madden Pre Print ($1,000 match per month with State) |
|
$12,000 |
3. Travel Marketing Group Billable Inquiries |
|
|
$3,000 |
4. Charter On-Line Server |
|
|
$1,200 |
5. Verio Web Hosting band width |
|
|
$3,600 |
6. Domain names GO Daddy/Network Solutions |
|
|
$1,800 |
7. Miscellaneous |
|
|
$1,000 |
TOTAL INTERNET |
$17,000 |
|
$36,167 |
|
|
|
|
|
|
|
|
N. GENERAL RESERVE FUND |
$0 |
|
$3,000 |
|
|
|
|
O. Building Fund |
$0 |
|
$0 |
|
|
|
|
Total Before Coop |
|
|
$1,582,695 |
|
|
|
|
Less Coop-Dest Application Mag $117,673.50 + News $34,296 + Internet $57,000 |
|
|
$208,970 |
Less Coop Funding PR Application |
|
|
$55,000 |
Less Camden Small Reibursement for two ads run in coop program |
|
|
$6,892 |
Less Cooperative Marketing Research Application |
|
|
$4,125 |
Total Cooperative Marketing Funds Back to TCLA |
|
|
$274,986 |
|
|
|
|
Total TCLA Budget to be Allocated to all Categories |
|
|
$1,307,709 |
|
|
|
|
Actual Funding Commitment Category Summary Fiscal 2011 based on budget of $1,337,188: |
|
|
|
|
|
|
Small Category Commitment Camden/Miller/Morgan <51 units for Fiscal 2011 |
|
|
|
Camden County |
$286,181 |
|
|
Miller County |
$19,126 |
|
|
Morgan County |
$38,249 |
|
|
Total Small Category Commitment Fiscal 2011 Budget |
$343,557 |
|
|
|
|
|
|
Medium Category Commitment Camden/Miller/Morgan 51-299 Units for Fiscal 2011 |
|
|
|
Camden County |
$363,510 |
|
|
Miller County |
$153,439 |
|
|
Total Medium Category Commitment for Fiscal 2011 |
$516,949 |
|
|
|
|
|
|
Camden Large Committed for F-2011 |
$447,203 |
|
|
|
|
|
|
Total Commitment for Fiscal 2011 TCLA Budget |
$1,307,709 |
|
|
|
|
|
|
Difference |
|
|
|
|
|
|
|
Dated: 5-13-2010 |
|
|
|
|
|
|
|
Agreed Funding at Beginning of 3-23-10 Budget Meeting |
|
|
|
Camden Small |
$296,511 |
|
|
Camden Medium |
$376,631 |
|
|
Camden Large |
$463,345 |
|
|
|
|
|
|
Miller Small |
$19,816 |
|
|
Miller Medium |
$158,977 |
|
|
|
|
|
|
Morgan Small |
$39,630 |
|
|
|
|
|
|
Total |
$1,354,910 |
|
|
|
|
|
|
Difference from what was committed to what's being budgeted |
$47,201 |
|
|
|
